Privacy Policy

01 — Who We Are

This website is operated by Mac and Mac Power Partnership LLC, doing business as Vita Nova. Vita Nova is a private wellness residence located in South Florida. We are not a hospital, treatment center, or licensed clinical facility. We are a private, all-pay residential program for adults aged 21 and older.

02 — Scope of This Policy

This Privacy Policy applies to all information collected through this website, including all pages, forms, and features available at the domain associated with Vita Nova. It covers information collected when you:

• Visit any page on our website
• Submit a contact form or inquiry
• Use the “Get Started” form or slide-in panel
• Call or email us using the contact information provided on this website
• View or pay an invoice through our public invoice portal
• Interact with our advertising on third-party platforms
• Receive SMS or email communications from us

This policy does not apply to information collected offline, through third-party websites, or by any third party that may be linked from our website.

03 — Information We Collect

We collect the following categories of information:

a) Information You Provide Directly

• Full name
• Email address
• Phone number
• Preferred contact method (phone, email, or text)
• Message or inquiry content
• Program interest (e.g., 14-day, 30-day, 60-day, 90-day, custom, or unsure)
• Best time to contact
• Any additional information you voluntarily provide in form fields

b) Information Collected Automatically

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited and page titles
• Time spent on each page
• Scroll depth
• Referring URL (the website you came from)
• Session identifiers

c) Marketing & Campaign Data

• UTM parameters (source, medium, campaign, term, content)
• Landing page where you first arrived
• Lead source attribution (e.g., Google Ads, Meta Ads, organic, referral, social media)

d) Payment Information

When you pay an invoice through our public invoice portal, payment is processed by Stripe, Inc. We do not store your full credit card number, CVV, or bank account details on our servers. Stripe collects and processes this information directly. We receive and store only limited transaction data such as payment status, amount, and a partial card summary (e.g., brand and last four digits).

e) SMS Consent Records

If you opt in to receive SMS communications, we store your phone number, consent status, the date and time consent was given or revoked, the source of consent, your IP address at the time of consent, and the consent text you agreed to.

04 — Form Submissions & Contact Data

Our website contains contact forms, including the “Get Started” form available on the Get Started page and through the slide-in panel accessible from multiple pages. When you submit a form, we collect the information you provide along with technical metadata such as your IP address, user agent, referrer, and landing page.

Form submissions create a lead record in our internal CRM system. This information is used to:

• Respond to your inquiry personally
• Understand which programs and services you may be interested in
• Track the effectiveness of our marketing campaigns
• Maintain a record of communications for quality and follow-up purposes

Form submission data is stored on our own servers and is not shared with third parties for their independent use.

05 — Website Tracking & Analytics

We use both an in-house tracking system and third-party analytics tools to understand how visitors use our website.

In-House Tracking

Our website includes proprietary tracking code that records page views, session identifiers, page visit duration, scroll depth, device type, browser, operating system, UTM parameters, and referring URLs. This data is stored in our own database and is used solely for understanding website usage, improving the user experience, and measuring marketing performance. This tracking does not rely on third-party cookies and operates independently of any external service.

Google Analytics 4 (GA4)

We use Google Analytics 4 to collect aggregated, anonymized data about website traffic and user behavior. Google Analytics uses cookies and similar technologies to collect information about your use of our website. This information is transmitted to and stored by Google on servers in the United States and other countries. Google may use this data to contextualize and personalize the ads of its own advertising network.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Google Tag Manager

We use Google Tag Manager to manage and deploy tracking scripts on our website. Google Tag Manager itself does not collect personal data, but it facilitates the operation of other tracking tools described in this policy.

06 — Cookies & Similar Technologies

Our website uses cookies and similar technologies for the following purposes:

a) Strictly Necessary Cookies

These are essential for the website to function properly. They include session cookies for form security (CSRF tokens) and basic site functionality. These cannot be disabled.

b) Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes Google Analytics cookies and our in-house session tracking.

c) Advertising Cookies

These cookies are used to track visitors across websites and display ads that are relevant and engaging. This includes Meta/Facebook Pixel cookies and Google Ads cookies.

Cookie Consent

When you first visit our website, a cookie consent banner is displayed. You may choose to “Accept” or “Decline” non-essential cookies. If you decline, analytics and advertising cookies will not be activated. Your choice is stored in your browser’s local storage. You may change your preference at any time by clearing your browser storage.

If you decline cookies, strictly necessary cookies will still be used to ensure the website functions correctly.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies or to indicate when a cookie is being sent. For more information about managing cookies, visit your browser’s help documentation.

07 — Advertising & Conversion Tracking

We use third-party advertising services to reach people who may be interested in Vita Nova and to measure the effectiveness of our advertising campaigns.

Google Ads

We use Google Ads conversion tracking to measure when a website visitor completes a meaningful action (such as submitting a form) after clicking on one of our Google advertisements. This involves a conversion tracking tag that sends limited, anonymized data to Google when a conversion occurs.

Meta / Facebook Pixel

We use the Meta Pixel (Facebook Pixel) to track visitor activity on our website and to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel collects information such as your IP address, browser information, page URL, and actions taken on our website (e.g., page views, form submissions). This data may be used by Meta to personalize ads shown to you on its platforms.

You can control how Meta uses your data for advertising by adjusting your Facebook Ad Preferences.

08 — SMS Communications & Consent

We may send SMS (text) messages to individuals who have explicitly opted in to receive them. SMS messages are sent through Telnyx, a third-party telecommunications provider.

Consent

SMS consent is only collected when you actively check a consent checkbox or otherwise explicitly agree to receive text messages. We record the following when consent is given:

• Your phone number
• The date and time consent was given
• The source of consent (e.g., web form)
• Your IP address and user agent at the time of consent
• The exact consent text you agreed to

Opting Out

You may opt out of SMS communications at any time by:

• Replying STOP to any text message you receive from us
• Contacting us directly by phone or email

When you opt out, your phone number is added to an internal suppression list to prevent future messages. Opt-out requests are processed immediately.

Message Frequency & Costs

SMS message frequency varies based on your interaction with Vita Nova. Standard message and data rates may apply depending on your mobile carrier plan.

09 — Email Communications

We may send you email communications in response to your inquiries, to provide information about our services, or to follow up on previous conversations. All emails are sent from our own systems or through authorized email service providers.

We do not send bulk marketing emails without your consent. Transactional emails (such as responses to form submissions) may be sent as part of our normal business operations.

You may request to stop receiving emails from us at any time by contacting us directly or by using any unsubscribe mechanism included in the email.

10 — Payment Processing

When you pay an invoice through our public invoice portal, payment processing is handled entirely by Stripe, Inc. Stripe is a PCI-DSS Level 1 certified payment processor.

We do not store your full credit card number, expiration date, CVV, or bank account information on our servers. Stripe collects this information directly and processes the transaction on their secure servers.

The information we receive from Stripe includes:

• Payment status (succeeded, failed, refunded)
• Payment amount
• Partial payment method summary (e.g., “Visa ending 4242”)
• Receipt URL
• Transaction and payment intent identifiers

For details on how Stripe handles your data, please review Stripe’s Privacy Policy.

11 — How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries — Mac or Laura will personally review and respond to form submissions
• To provide our services — coordinating admissions, scheduling calls, and managing client relationships
• To process payments — facilitating invoice payments through our secure payment portal
• To send communications — responding to your inquiries and, with your consent, sending SMS messages
• To improve our website — analyzing website usage patterns to improve content, navigation, and user experience
• To measure advertising effectiveness — understanding which marketing channels bring visitors to our website
• To maintain security — detecting and preventing fraud, spam, and abuse
• To comply with legal obligations — maintaining records as required by applicable law

12 — How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information in the following limited circumstances:

• Service providers: We share data with third-party service providers that help us operate our website and business, including Stripe (payment processing), Telnyx (SMS delivery), Google (analytics and advertising), and Meta (advertising). These providers are contractually obligated to use your data only for the purposes we specify.
• Legal requirements: We may disclose your information if required to do so by law or in response to valid legal process, such as a subpoena, court order, or government request.
• Protection of rights: We may disclose information when we believe it is necessary to protect the rights, property, or safety of Vita Nova, our clients, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

13 — Third-Party Services

The following third-party services are integrated with our website:

Each third-party service has its own privacy policy governing how it collects, uses, and protects your data. We encourage you to review their policies directly.

14 — Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

15 — Data Security

We take reasonable measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all data transmitted between your browser and our servers
• CSRF (Cross-Site Request Forgery) protection on all forms
• Rate limiting on form submissions and API endpoints
• Encrypted storage of sensitive API keys and credentials
• Webhook signature verification for Stripe and Telnyx integrations
• Access controls limiting who can view personal data within our systems

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

16 — Your Rights & Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to our legal and business obligations.
• Opt out of SMS: Reply STOP to any message or contact us directly.
• Opt out of email: Use the unsubscribe link in any email or contact us directly.
• Cookie preferences: Clear your browser storage to reset your cookie consent, or adjust your browser settings to block cookies.
• Advertising opt-out: Adjust your preferences on Facebook and install the Google Analytics Opt-Out Browser Add-on.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within a reasonable timeframe.

17 — Children's Privacy

Our website and services are intended for adults aged 21 and older. We do not knowingly collect personal information from anyone under the age of 21. If we learn that we have collected personal information from a person under 21, we will take steps to delete that information promptly.

18 — Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. For significant changes, we may provide additional notice on our website. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

19 — Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

• Phone: (954) 355-2040
• Email: office@macandmacgroup.com